The AdBridge » Media Planner & Buyer

Location: Poland

Type of work: Remote

Category: Media Operations

Time Type: Full time

Salary: TBC

Contract Type: Permanent

We are looking for a Media Planner & Buyer to shape and execute effective advertising campaigns.

Role purpose

Your job will be to identify and reach target audiences, buy campaigns as well as evaluate campaign success. To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research and a willingness to follow media trends are essential.

Job Description

Collect and analyze market data
Identify target audiences and understand their behavior and habits
Determine the best media outlet mix for our campaigns
Buy campaigns
Optimize ad campaigns according to geographic exposure, frequency, time spans and more
Allocate budgets and monitor costs
Follow media trends of online and offline outlets
Evaluate the success of media strategies and campaigns

Requirements

Proven experience as a Media Planner & Buyer; experience in digital media is preferred
Broad knowledge of media channels
Familiarity with campaign evaluation metrics and media buying
Working knowledge of analytics tools
Excellent communication and teamwork skills
An analytical mind with an aptitude for statistics and math
Strong decision-making skills

Nice to have:

BSc/BA in Marketing, Business Administration or similar field

Our offer

Attractive salary
Long-term collaboration perspective on interesting projects
An attractive career in a rapidly growing organization
Swift, remote recruitment process

Benefits

Employment in the marketing communication sector.
Independence in handling assigned tasks.
Onboarding training and development programs.
Remote/Hybrid work mode - depending on agreements.
Sponsored health insurance package with the option to extend, and access to a sports card and life insurance.

Media Planner & Buyer